NuLeaf Naturals Review

Welcome to our NuLeaf Naturals Review!

Established several years before CBD exploded in popularity across the US, NuLeaf Naturals has remained unswayed by the whacky trends rising and falling over the still-unregulated market. 

This isn’t to say they’ve shied from innovation, of course, but that they’ve been much more measured in how they develop and promote game-changing products like their Multicannabinoid Full Spectrum Oil, which features an unprecedented 1:1:1:1 ratio of four major cannabinoids (more on this later).

After meeting some of the NuLeaf team at Expo West 2022, interviewing leadership, and giving the products a go ourselves, we arrived at a score of 87.1/100.

NuLeaf is among the most scientifically supported brands on the market; we recommend their products to anyone serious about hemp-based wellness.

Hemp-Forward From the Start: NuLeaf’s Origin Story

A solid three years before the CBD boom gave rise to CBD-infused everything (including pillows, sigh), NuLeaf was among the small cluster of brands laying the groundwork.

NuLeaf was officially founded in 2014, and from this very beginning, have had their gaze fixed on simple, pure, and effective CBD oils.

As you’ll notice when thumbing through their assortment of hemp products, NuLeaf indeed keeps it simple: full-spectrum hemp, USDA organic hemp seed oil. Boom—those are the only ingredients in most cases.

On this platform of simplicity and quality, NuLeaf experienced steady growth, eventually adding pet CBD oil (2019) and plant-based softgels (2020) to their selection.

“Minor cannabinoids” like CBC (cannabichromene), CBG (cannabigerol), and CBN (cannabinol) made their NuLeaf debut in 2021, which includes the 1:1:1:1 multicannabinoid product that is definitely drawing envious side-eye from the competition.

As Marketing Director Adam Ragsdale told us, “Our story is about the product and the customer,” a sentiment aptly reflected in the way NuLeaf has stayed focused on pure, high-quality hemp extracts.

Our NuLeaf Naturals Review

Every brand we review is assessed according to these criteria:

• Quality
• Transparency
• Website Experience
• Customer Service
• Value
• Brand Value

NuLeaf earned an overall score of 87.1/100.

As always, let’s kick off the official review portion with a look at quality.

Quality

Max score = 35 points

NuLeaf = 33 points

End product quality will obviously stay a key criterion within the quality category, but diving deeper into testing, manufacturing, and certification standards will reveal a much more reliable picture of a CBD brand’s overall quality.

Hence, we take a look at all of the above—here’s how NuLeaf stacked up, starting with the product themselves.

Product Quality

As NuLeaf Marketing Director Adam Ragsdale informed our team, 100% of the hemp used in NuLeaf products is grown in the USA.

Colorado acts as a hub for some of their main extracts, though NuLeaf does acquire some from other states.

Full-spectrum hemp—meaning that which contains all of the original cannabinoids from the plant (including delta-9 THC)—is the only option at NuLeaf.

Of course, if you’re going to offer one type of hemp extract, full spectrum is the obvious choice, so we apply a smaller ding for not offering broad-spectrum hemp products.

As for ingredients, NuLeaf’s products consistently stick to a minimalistic range of high-quality carrier oils (e.g., organic virgin hemp seed oil), natural flavorings where applicable, and more, though we will say the lack of non-CBD botanical enhancers may leave some shoppers feeling miffed.

Finally, NuLeaf makes CBD oil, softgels, gummies, and pet products, and though they aren’t marketed as such, we know from the cannabinoids featured on some of their products (namely, CBN and CBG) that NuLeaf covers the bases we want to see covered in terms of formulation type: some form of “relief,” “relax,” and “active.”

Testing and Certification

NuLeaf products undergo full-panel testing administered by Botanocor, a reputable third-party hemp testing laboratory.

The term “full panel” denotes a broad range of potential contaminants that the finely tuned lab instrumentation analyzes the product for, including, but not limited to:

• Heavy metals
• Microbials
• Pesticides
• Residual solvents

In addition to contaminants, testing also confirms the potency of cannabinoids found in each sample. 

As for certifications, NuLeaf is USDA Certified Organic, GMP (Good Manufacturing Practices) Certified, and Certified B Corp.

GMP is an FDA-ready standard that ensures compliance with the agency’s regulations, and B Corp Certification is awarded to companies that meet high standards of social, ethical, and environmental sustainability.

Extraction Method

NuLeaf uses CO₂—the CBD industry’s gold standard for extraction methods—to safely and efficiently remove the hemp extract from the plant biomass.

Alongside ethanol extraction, CO₂ is about as safe and reliable as it gets, so it’s an ace for extraction in NuLeaf’s case.

The same can be said for the quality category at large, where NuLeaf and their carefully crafted products and processes shine. 

Transparency

Max score = 12.5 points
NuLeaf = 11 points

Simply put, the more relevant information a brand is willing to share with their customers (and us), the more we reward them.

Transparency is a major component to trust, and as such, we look for content—mostly on the brand’s website—divulging product details, operations, supply chain structure, and other useful points.

Info Accessibility

On the NuLeaf naturals website, this batch report page will provide third-party test results for the batch in which your product was produced and tested, provided you can enter the lot/batch number.

You can find this number on the product packaging, which, by the way, provides a QR code for easy access to the testing page from your mobile device.

However, we do reserve a small buffer for brands that directly take you to the lab result pertaining to the scanned product, which NuLeaf doesn’t—you have to enter the batch number regardless of how you arrive at the page.

On product pages, site visitors can quickly glean the ingredient content, potential benefits, dosage/usage suggestions, and a “NuLeaf Naturals Difference” blurb within a few seconds, creating a well-rounded and informative introduction to each product that doesn’t clutter the page too much.

Finally, the “who we are” section, as we call it, doesn’t feature any leadership profiles to complement the short synopsis of the company’s origins, achievements, etc. 

Supply Chain Transparency

An above-average breakdown of the supply/manufacturing structure of NuLeaf can be found on their about page, which details the following points, among others:

• Products are made with organic ingredients grown in the USA
• Advanced extraction methods safely remove cannabinoid from the plants.
• Manufacturing facilities are cGMP and ISO certified.

Combined with our experience in the interview, this content assured us of the active effort NuLeaf makes to share several key insights about their key standards and operations with their current and potential customers.

Though we’d definitely like to see more information on company leadership (and the company’s history/background itself), NuLeaf still makes a solid showing for overall transparency.

Website Experience

Max score = 7.5 points
NuLeaf = 7 points

So long as the design scheme isn’t heavily distracting or outdated, we aren’t sticklers—we’d rather see a smooth browsing/shopping experience and ample educational content.

Product Navigation and Purchasing

Thanks to the help of one-step filters (just click them to auto-adjust shown products, you don’t have to click a “search” button) at the top of their shop page, it’s very easy to find the product(s) you’re looking for on the NuLeaf site.

The filters allow you to narrow down your desired selection according to the two most important criteria: featured cannabinoid(s) like CBD/CBG and product type, e.g., CBD oils, softgels, gummies, etc.

Once on a product page, you’ll find a clean, minimalistic layout granting quick access to the product description and ingredients. There’s also a section entitled “The NuLeaf Naturals Difference” that provides a solid overview of their hemp extraction methods, guarantees, and the extract itself.

The one-page checkout process is about as simple as it gets, with no weird pop-ups or splash pages to break the immersion.

All of this displays and functions properly on mobile devices—better, actually, since some of the larger chunks of empty space on product pages is resolved on mobile.

Finally, keeping in mind our disclaimer about design being a secondary consideration, the site does feel a bit dated. It certainly doesn’t break the experience, but a facelift would enhance it.

Site Content

Between the product pages, About Us page, and the NuLeaf Naturals Blog, the beginner-friendly knowledge base we hope to see is there.

Beginners to CBD or hemp in general can peruse informative and easy-to-read posts on how CBD affects anxiety, where delta-8 THC comes from, and more.

We do wish the link for the blog was given a place on the main navigation menu of the homepage—it’s accessible via a footer link only.

Otherwise, the NuLeaf site provides an approachable, balanced content selection that can inform newbies while keeping more experienced hemp users updated on the industry’s latest movements.  

Customer Service

Max score = 10 points
NuLeaf = 8.4 points

Automate all you want, the importance of the human element will (hopefully) never go away when it comes to customers interfacing with hemp brands. In addition to customer support services themselves, we also evaluate shipping and return policies.

Contact Options And Responsiveness

NuLeaf Naturals has email and live messenger. Though we would prefer one of the two to be a phone service, having both mostly compensates for the lack thereof. 

The chat service quickly supplied a response to our question, but it wasn’t very thorough. The email service didn’t respond, but we’re almost positive it’s because their system registered the chat inquiry we opened soon after sending the email.

Overall, we were pleased to get a quick response from a human being, but a bit more engagement would be welcome. 

Shipping and Return Policies

NuLeaf offers free shipping on purchases over $74 to anywhere in the United States, quoting a delivery window of 2 to 5 business days. They also offer express shipping (1-2 days).

Customers have 30 days to return new, unused, and unopened products for a full refund, though they have to pay return shipping.

Finally, the shipping and returns page highlights a 60-Day Guarantee, but it does not clearly stipulate that NuLeaf will provide any type of refund, exchange, etc. if a customer isn’t satisfied within this window of time.

Rather, the guarantee is more of an assurance that customers who use the products consistently and vigilantly monitor their dosing can establish a healthy routine within 60 days, or NuLeaf will coach them through the process.

Taking into account both the human and policy side of the NuLeaf Naturals customer service department, we acknowledge a healthy framework in place, but one that could still use a bit of polish.

Value

Max score = 10 points
NuLeaf = 8.5 points

By balancing raw price with product quality, we provide an opportunity for both value and premium brands to score well (or poorly) in this category.

Pricing and Ingredient Quality

We take the entire product catalog into account, but typically, our benchmark for assessing a brand’s pricing is their standard full-spectrum tincture, at whichever concentration comes closest to 1500mg (roughly a month’s supply).

NuLeaf charges $89.99 for their 1800mg Full-Spectrum CBD Oil, which reduces to just under $0.05/mg.

This price point firmly positions NuLeaf on the more affordable half of the spectrum, as most well-reputed CBD brands are charging around $0.03-$0.11/mg for their version of this product.

Further strengthening their argument for value is the NuLeaf Subscribe & Save program.

Subscribers Save Moolah

Both as reviewers and consumers, we always look for two key factors when determining whether or not any particular subscription program is worth it.

First, are the savings significant (e.g., 10% or more)?

Finally, does signing up lock you into an oppressive contract, or can you come and go as you please?

The NuLeaf Naturals Subscribe and Save program, which they also call the NuLeaf Naturals Wellness Club, goes two for two; you save 20% on every order and can pause, skip, or cancel at any time.

The setup is pretty familiar: sign up, set up your standing order—not all products qualify, by the way—and that’s about it. In addition to pausing or skipping orders whenever, you can also edit delivery dates through your account if you’ve given them enough time.

Brand Value

Max score = 25 points
NuLeaf = 19.25 points

It’s hard to quantify the total impact a brand has had on their industry, but using the following “buckets,” we can at least make a general assessment that stays consistent across all the hemp brands we review:

• Product innovation
• Participation in medical studies
• Legislative activism
• Institutional knowledge
• Philanthropy
• And more

Product Innovation

Without question, the frontrunner for NuLeaf in the area of product innovation is the Multicannabinoid Full Spectrum Oil, which is also available as a capsule. 

Though we’ve seen competing hemp products that have a 1:1 ratio of two different cannabinoids (like CBD/CBG), we definitely haven’t seen the ratio maintained across four cannabinoids in a single product.

Also, it’s still pretty rare to see hemp oil tinctures completely dedicated to non-CBD compounds, of which NuLeaf has four: CBN Full Spectrum Oil, CBG Full Spectrum Oil, CBC Full Spectrum Oil, and Delta-8 THC Full Spectrum Oil.

They aren’t the most active brand in terms of loading every product with (non-CBD) botanicals like ashwagandha, etc., but if hemp is your focus, NuLeaf is bringing several high-quality, innovative options to the table.

Community, Research, and Legislative Investment

Among the most prestigious of NuLeaf’s certifications include U.S. Hemp Authority and B Corp. 

The U.S. Hemp Authority standards, which they revise annually, require hemp brands to maintain safe, ethical, high-quality practices across the board. B Corp, which applies outside of the hemp industry as well, rewards socially and environmentally responsible companies. 

NuLeaf also earns a solid credit boost for their ownership over the supply chain, allowing them full control over quality and safety.

They have yet to officially participate in scientific research, but informed us that they are actively seeking and vetting potential partners.

On the activism side, NuLeaf takes the lead from their parent company, High Tide.

Like so many brands across the industry, High Tide is very passionate about supporting a regulatory pathway for CBD products, i.e., FDA regulation.

Finally, NuLeaf is very active in donating products to pet facilities, which constitutes the largest portion of their annual donations. 

Our NuLeaf Naturals Overall Rating

All tallied, we arrived at an overall score of 87.125 for NuLeaf Naturals.

They excelled in product quality and innovation, supply chain oversight, testing, safe hemp extraction, and more.

As for areas of improvement, there were no red flags, but a broad application of 10-15% deductions in certain customer service aspects (see section), industry/community involvement, research, site content, and so forth.

Overall, we’re impressed with the product quality most of all, including everything that goes into it—how NuLeaf sources and extracts their hemp, etc.

To cap off our review, here’s a quick look at the NuLeaf Naturals product catalog.

NuLeaf Naturals Products

CBD Oils

NuLeaf has seven CBD oils on offer, covering a broad range of concentrations and cannabinoids.

Included in this selection is a full-spectrum pet oil and a delta-8 THC tincture.

Here’s the complete list:

CBD Full Spectrum Oil

CBD Full Spectrum Pet Oil

Multicannabinoid Full Spectrum Oil

CBN Full Spectrum Oil

CBG Full Spectrum Oil

CBC Full Spectrum Oil

Delta 8 THC Full Spectrum Oil

Softgels

Made with vegetable glycerin and cassava root extract, NuLeaf manufactures a high-quality, vegetarian-friendly capsule that comes with a choice of five different extracts.

Here’s the complete list of NuLeaf CBD capsule products:

CBD Full Spectrum Capsules

Multicannabinoid Full Spectrum Capsules

CBN Full Spectrum Capsules

CBG Full Spectrum Capsules

CBC Full Spectrum Capsules

Gummies

It’s definitely not a huge selection, but NuLeaf’s CBD gummies have it where it counts, so to speak

And by that, we mean that they’ve covered the bases we would have covered if we were keeping it to a three-product inventory: CBD Full Spectrum Gummies, Delta-9 THC Full Spectrum Gummies, and CBD/CBN Full Spectrum Gummies.

The CBD/CBN gummies are one of NuLeaf’s few products to have a functional target listed on the label (sleep), and with a 3:1 ratio of CBD:CBN, it’s a claim with some legs under it.

Pet Products

NuLeaf is running with just the one pet product for now—this Full Spectrum CBD Pet Oil—but at 4.9/5 stars after 2,700+ reviews, it’s a worthy entry.

And there’s no indication from the ingredient list that NuLeaf has cut corners on quality for their pet product like some brands do; the only two ingredients are the full-spectrum hemp extract and organic virgin hemp seed oil.