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Why You Should Be Using High Potency CBD Oil

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Written by The CBD Insider

Why do consumers tend to overlook high potency CBD products? According to market research, the larger price tag may be the reason. More consumers prefer lower upfront costs, despite high potency products having a lower cost per milligram of CBD. While the total price may seem scary, purchasing products with high CBD concentrations can be more cost-efficient in the long run and potentially lead to better results.

What is High Potency CBD?

what is high potency cbd

To understand what is meant by high potency CBD, we need to define it.

The formula for finding out the potency of a product is the number of milligrams per ounce or milliliter.

With this understanding, we define potency as follows:

  • Low potency: Up to 750mg/oz (≤ 25mg/serving)
  • Medium potency: 751mg/oz (> 25mg/serving) to 1,499mg/oz (< 50mg/serving)
  • High potency: 1,500mg/oz or more (≥ 50mg/serving)

With this definition, we have a better picture of how much CBD is meant by high potency CBD oil.

If CBD works for you already at low serving sizes, then you have no need to switch anything; however, if you’d like your body to absorb more CBD, get more from your money, and potentially achieve better results, then read on.

Why Do Consumers Use High Potency CBD Products?

Consumers use CBD products with high concentrations for a number of reasons:


Bioavailability is essentially the absorption rate of a substance into your body.

In the case of CBD, the absorption rate range for oral consumption is about 5%-15%.

The rate is so low because CBD breaks down in the digestive system, leaving only a small amount to be absorbed by the bloodstream.

However, if you take CBD sublingually—holding the oil underneath your tongue—the absorption rate range increases and broadens to 12%-35%.

Sublingual bioavailability is generally higher because CBD oil bypasses the digestive system by absorbing through capillaries (small blood vessels) underneath the tongue.

Let’s assume a consumer absorbs 12% of the CBD in one serving from a 500mg tincture with 30 servings.

One serving would be approximately 17mg of CBD.

A 17mg serving of CBD at 12% absorption means the consumer barely receives 2mg.

On the other hand, if you take a 50mg serving from a 1,500mg tincture, the amount you can absorb triples to 6mg.

With higher serving sizes, you won’t have to take CBD as often and you could potentially notice improved efficacy.

Tip: some research indicates that eating fatty foods with CBD can increase the absorption rate.

Potentially More Effective

high potency products produce better results

High-potency CBD products may also produce better results than low-potency ones.

According to a handful of human studies with CBD, researchers typically provide participants with one high potency dose of CBD, often ranging from 100-900mg.

If these are the doses scientific researchers are giving their participants, it indicates that high potency doses are potentially more effective.

However, more CBD does not necessarily mean better results.

Routinely, researchers find that the most effective concentration is somewhere in the middle.

For example, a study by researchers at the University of São Paulo simulated a public speaking test to determine CBD’s effects on anxiety.

They gave 57 healthy participants one of three oral doses (150 mg, 300 mg, and 600 mg) of CBD or placebo and measured the effects before, during, and after the speech.

All participants who took the high potency CBD experienced less anxiety than those taking placebo, but the 300mg dose of CBD was the most effective for decreasing anxiety.

While the highest dose is not always the best one, this research still suggests that typical consumers are not taking enough CBD to achieve optimal results.


Taking high potency CBD could also save you money in the long term.

If you take CBD multiple times in a day to achieve the results you’re looking for, high potency CBD oil will allow you to take it less often and order refills less frequently.

Besides this, high potency CBD products generally have a lower price per mg of CBD.

For example, consider a 250mg tincture that costs $20, which is $0.08/mg.

Now, consider a 2,500mg tincture that costs $130, which is $0.05/mg.

While the larger tincture costs six-and-a-half times as much upfront, the price per mg is 37.5% lower.

Best High Potency CBD Products

Below are some excellent high potency CBD products:

CBDistillery 2,500mg Full-Spectrum CBD Oil

Budget Pick

CBDistillery 2500mg Full-Spectrum CBD Oil Tincture


2500mg (83.3mg/serving)


$130 ($0.052/mg)

Use code CBDINSIDER25 for 25% off!


Fractionated Coconut Oil (MCT) and Full Spectrum CBD Hemp Extract (Aerial Parts)

CBDistillery is a premier brand that provides supremely clean, safe, and effective products.

CBDistillery’s 2,500mg full-spectrum CBD oil is one of the most effective CBD oils we’ve tried.

Team members felt calm, relaxed, and were in good spirits while taking the 2,500mg tincture.

Not only does it offer 83.3mg of CBD per serving, but the price also makes this one of the most affordable items among high potency CBD products.

CBDistillery 5,000mg Full-Spectrum CBD Oil

Highest Potency

CBDistillery 5000mg Full-Spectrum CBD Oil Tincture


5000mg (166.7mg/serving)


$240 ($0.048/mg)

Use code CBDINSIDER25 for 25% off!


Fractionated Coconut Oil (MCT) and Full Spectrum CBD Hemp Extract (Aerial Parts)

CBDistillery’s 5,000mg Full-Spectrum CBD oil is a behemoth, containing 166.7mg/serving, which at 12% bioavailability is effectively 20mg per serving.

Among reputable brands, the price is unbeatable.

We highly recommend that you try either one of CBDistillery’s tinctures, not only for the high potency and low cost but also because they are made from some of the safest and highest quality CBD oil on the market.

How to Determine Your Ideal CBD Serving Size

Here are some practical steps for helping you determine your ideal CBD serving size:

  • Start small and increase gradually: If you’re just beginning with CBD, you should start with a smaller serving size and increase it gradually (perhaps by adding a second serving of a low potency product).
  • Be consistent: CBD can take time before you see meaningful results so be patient and consistent.
  • Consider the hemp extract you’re using: Products with full-spectrum hemp extracts are generally more effective while consumers will likely need higher doses with CBD isolate products to achieve similar results.

If you want more practical tips and research on CBD dosing, then check out our CBD dosage guide.

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