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Populum Review

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Written by The CBD Insider

Welcome to our Populum brand review!

After meeting with multiple members of the Populum crew, sampling several of their most popular CBD products, and snooping around/testing their site content and various services, we’ve arrived at a final score for this up-and-coming CBD brand.

Our final score for Populum is 82.9/100.

As always, we applied our 27-point assessment to comprehensively grade Populum across the following categories:

  • Quality 
  • Transparency
  • Website Experience
  • Customer Service
  • Value
  • Brand Value

Embedded within each of these categories are several more finely tuned dimensions, e.g., hemp sourcing quality, site usability, customer service responsiveness, etc.

To learn more about how we rate brands, we invite you to consult our simple guide. 

Before we run down Populum’s score, here’s a preview of some of our favorite products from the review and a quick introduction to the brand.

Full-Spectrum Hemp CBD Capsules

Full-Spectrum Hemp CBD Capsules

These vegan, non-GMO capsules come filled with a cannabinoid-rich extract.

Our testers found this product both as effective as it was easy to use, promoting a sense of calm that lasted for several hours.

This is an excellent approach for customers who don’t like the hemp taste, or who just prefer capsules.

Full-Spectrum Hemp CBD Oil

Full-Spectrum Hemp CBD Oil

Available in 250mg, 500mg, 1000mg, and 2000mg concentrations, this orange-flavored tincture is loaded with terpenes and supporting cannabinoids as well.

The smooth flavor, reliable dropper lid (matters more than you think), and well-communicated product info made using and reviewing this product a very seamless experience.

We recommend this Full-Spectrum Hemp Oil tincture to anyone looking for a highly potent and flavorful CBD product.

How Populum Got Started

Long before he immigrated to the US from South Korea, Populum founder and CEO Gunhee Park was a devout supporter of plant-based remedies.

When first learning about CBD, he was taken aback by how much misinformation, stigma, and general confusion there was surrounding this often hotly debated cannabinoid.

He saw this landscape as an opportunity to act out his passion for plant-based products through a highly transparent CBD brand.

In our conversation with Gunhee and Director of Partnerships Emily Rockwell, we learned that Populum was founded in 2016, which was right on the cusp of the CBD boom.

The brand—which is “co-headquartered” in Phoenix, AZ and Omaha, NE—has since developed a well-rounded catalog of full-spectrum CBD oils, topicals, capsules, and pet products.

But almost every brand we’ve reviewed has covered this spread, which is why we dig a little deeper into what makes each brand unique.

What Makes Populum Unique? 

Our contacts at Populum were well-prepared for this at-times paralyzing question, offering three “pillars” of differentiation.

First, the Populum team triple-tests all products with an accredited third-party laboratory and sends hard copies of results with every order.

Second, they actively shape their product offering to accommodate customer feedback, as with the development of their muscle topical, pet CBD line, and more.

Finally, they pride themselves on transparency and consumer education, offering direct access to live customer support personnel and educational content. 

While Populum isn’t the only CBD brand out there that develops products from customer feedback or maintains high levels of transparency, we do have to give them major credit for being the only brand we’ve reviewed to triple-test products and include lab reports with each order.

Our Populum Review

After everything had been sampled and tested to satisfaction, our editorial team met to discuss each ranking criterion, from the products themselves to the website experience and everything in between.

Below will be a subscore for each of the six categories listed above as well as a total score out of 100 points.

Without further ado, on to the highly important matter of quality.


Max score = 35 points.
Populum = 32.25 points.

Though ingredient lists and positive product reviews may seem the most glaring examples of quality, there are many moving pieces that have to fit into place before a brand can achieve and maintain these standards.

As such, we make sure to take into account everything from sourcing and testing standards to product packaging when scoring for overall quality.

Here’s how Populum held up under our assessment.

Product Quality

In most cases, the bottle/container housing the product came in a small box.

Referencing the 500mg Full-Spectrum Hemp Oil we tried, both box and tincture bottle feature an attractive, minimalistic design on the front with all the important details on the back and side panels.

For example, between the box and the inner container, we were able to quickly access the ingredient lists, supplement facts, product information, and use suggestions, and more.

Speaking of ingredients, none of our products contained artificial sweeteners, harsh preservatives, or fillers.

Populum exclusively sells full-spectrum CBD products sourced from Colorado farms licensed through the State Department of Agriculture’s Hemp Program. 

All products are initially tested to ensure they fall well below the maximum allowable THC limit of 0.3% by dry weight. 

Furthermore, all farmers that Populum partners with are USDA organic certified, which is not an easy undertaking.

Finally, Populum offers two of the three basic formulation types we look for: some permutation of “relief” and “relax” (the third formulation type is “active”). 

Overall, Populum scored very well for packaging, sourcing, ingredients, formulation types, and extract types, conceding a few points in the last two areas. 

Testing and Certification

If you’re looking for a brand that not only takes third-party testing seriously, but invests sizable resources into ensuring every consumer has access to this information, Populum is a very attractive option.

Populum sends their extracts to Analytical 360, a third-party lab specializing in hemp, multiple times throughout the production process.

With every order, Populum customers receive a hard copy of the lab results cleanly divided into four sections: cannabinoid profile and potency, terpene profile, mycotoxin testing, and residual solvent test.

Even better, there is a “How to read your lab result” section on each copy that breaks down what cannabinoids, terpenes, solvents, and mycotoxins are. 

Needless to say, Populum earns full marks for testing.

They also received a full score for certifications, because each facility is either registered as an FDA Food Facility, GMP (Good Manufacturing Practices) certified, or inspected by QAS International, and all are ISO-9001 certified. 

Extraction Method

Finally, the method by which a CBD company extracts the CBD, accompanying cannabinoids, and terpenes from the hemp plant can influence end product quality and safety.

CO2 extraction is regarded as the industry gold standard, with ethanol trailing closely behind by most accounts.

Though we would in most cases make a very small deduction for ethanol extraction, Populum uses food-grade ethanol extraction.

They also extract from the flower, buds, and leaves, which are the most cannabinoid-rich parts of the hemp plant, so it’s full marks for extraction. 


Max score = 12.5 points.
Populum = 11.75  points.

A CBD (or any) brand’s level of transparency holds both symbolic and pragmatic importance.

A brand that withholds information from customers, our review team, third-party labs, or anyone else subtracts from their own trustworthiness.

Pragmatically speaking, if any of the above parties have to dig for standard information they should have access to, then purchasing from or otherwise interacting with the brand becomes an undue hassle, which of course merits heavy deductions.

Populum delivered strongly on both of our sub-points under this category—here’s what we found. 

Info Accessibility

On any given product page on the Populum website, all the basic information (concentration, price, extract type, etc.) is there, but we didn’t see the same level of thoroughness as with the materials that came with our order.

For example, most of the trusted brands we reviewed have at least 2-3 paragraphs on the product pages describing the endocannabinoid system, the different hemp extracts, and so on. 

Considering Populum excels at this in just about every other area, we made a small deduction as opposed to a moderate deduction here.

Next, the “Why Populum” page is amply populated and well-written, but it doesn’t include information about team members other than CEO Gunhee. 

It may seem nitpicky, especially since this information is provided in their article database, but online shoppers browse and bounce in a matter of seconds, so we made a 10% deduction for this individual point.

Finally, Populum aces the COA accessibility ranking factor convincingly, as reviewed previously.

Supply Chain Transparency

Site visitors can quickly glean about 90% of the Populum supply chain with minimal bouncing around (speaking of the “Why Populum” page, there’s a nice breakdown there), so the brand scored very well for supply chain transparency.

Going over the finer points in our interview, we learned that in addition to their partnerships with Colorado-based farms, Populum holds an exclusive partnership with a manufacturing facility, who formulates products based on Populum’s custom specifications. 

We don’t expect every brand to own the farm(s) or formulate in-house, so long as they maintain strong oversight throughout the supply chain, which Populum does. 

Website Experience

Max score = 7.5 points.
Populum = 7.125 points.

Most customers, our team included, are not so discerning on style to immediately click off a less fancy website, but nobody likes hiccups in the navigation/purchasing process.

In addition to general usability, simply the amount and nature of the content on the site is highly important to prospective CBD customers, many of whom have been bombarded with misinformation. 

As such, we rate brands on both of these dynamics: the overall smoothness of the navigation/purchasing experience as well as the breadth and quality of the site content itself. 

Product Navigation and Purchasing

Even though it’s not the most important thing, Populum’s site is just plain pretty, featuring a clean and non-distracting design and well-produced videos. 

It was very easy for us to look up and (almost) purchase any of their products, and only monthly subscribers need a login.

With all boxes ticked, Populum received full marks for product navigation and purchasing.

Site Content

Though Populum does have dozens of posts and a separate article database containing lots of helpful information for CBD customers, we made a small deduction here for organization and accessibility issues.

For example, the “learn” section of the site contains a small smattering of articles about Populum’s services/programs and a brief introduction to Hemp CBD oil, while the “connect” section features most of the meatier posts (under the “stories” link).

Neither of these sections of the site are linked to from the main navigation menu, and the Populum knowledge database is even farther away.

There is a wealth of high-quality content between these three somewhat disjointed areas of the site, but consolidating this helpful info and linking it from the homepage would better reflect Populum’s commitment to consumer education. 

Customer Service

Max score = 10 points.
Populum = 10 points.

No amount of eye-catching web design or buzzy promotional materials will redeem an ounce of bad customer service; it’s a realm with nowhere to hide.

Customer service is an excellent litmus test for overall brand quality because it’s where a brand makes good on its promises, reaches out to customers who need help, and inspires deeper loyalty.

We measure customer service not only by the availability and responsiveness of the three major customer support channels (phone, email, and chat), but by shipping and return policies as well.

Contact Options and Responsiveness

Populum has phone, email, and live chat support services, and in each case, we received helpful and personable responses from a real human within seconds.

In one instance, we even received a response before sending our question (after submitting our name and email to use the live chat feature). 

Needless to say, Populum definitely earned a full score for contact options and responsiveness. 

Shipping and Return Policies

All Populum customers are eligible for a 30-day free trial, refunds are free, and basic shipping is free as well.

Thanks to their in-house fulfillment, an amenity we don’t expect from even larger companies, Populum can provide much faster shipping times than most.

This is exactly what we look for: a flexible and forgiving money-back system and free shipping.

Once again, Populum receives maximum points. 


Max score = 10 points.
Populum = 4.5 points.

This category is as simple as it is influential to the buying decision.

In order to give more expensive CBD brands a chance to justify their pricing structure while not allowing super cheap brands to get away with using low-quality ingredients, we’ve made sure to balance the raw price per milligram with overall ingredient quality.

In other words, this category is equal parts raw price and ingredient quality relative to price.

Pricing and Ingredient Quality

At roughly $0.20 per milligram of CBD for their full-spectrum hemp oil (per-milligram price varies by concentration), Populum will not be entering the ranks of the cheapest CBD oils.

They do offer a generous monthly subscription plan (20% off regularly), which knocks the per-milligram price down to a more reasonable range at the higher concentrations—roughly $0.11/mg-$0.14/mg for the 1000mg and 2000mg orders.

Using ingredient quality to offset the heavy deduction suffered in raw price, Populum was able to recoup a solid block of points, thanks largely to the extremely high limonene content.

Limonene is a terpene found naturally in citrus fruits (as well as plants like hemp), so Populum’s use of natural orange flavoring knocked out flavor and terpene content in one throw.

The products taste great, and the high terpene content works synergistically with the cannabinoids to boost potency via the entourage effect. 

Brand Value

Max score = 25 points.
Populum = 17.25 points.

This category aims to capture the impact each reviewed brand has on its local community, the global community, and of course, the CBD industry. 

These kinds of contributions can take many forms, not all of them directly related to CBD, which is why we award credit for general philanthropy and charity as well as CBD product innovation, research, legislative efforts, and more.

Product Innovation

Populum’s use of natural orange flavor to seriously boost terpene content provides a great example for other brands to follow, so we’re lumping this into product innovation.

We did apply a small deduction here, however, because Populum doesn’t offer CBD gummies as of this writing. 

Community, Research, and Legislative Investment

For community and industry involvement, Populum holds a Hemp Industries Association (HIA) membership, and they completed more than a hundred hours of volunteer work in 2020 for Omaha Public Parks, Paralyzed Veterans of America, and other local efforts.

Populum also donated more than $10,000 in products through COVID-19 fundraisers to help frontline healthcare workers, definitely earning full points for philanthropy (especially for a smaller company).

Thus far, they haven’t directly contributed to legislation that would create and/or clarify CBD regulations. 

When asked if they had invested in or would invest in any studies, Gunhee explained that “Populum’s focus is on educating individuals,” as opposed to brands that have used studies to promote gimmicks and make false claims.

Finally, institutional knowledge runs deep throughout the Populum staff, from Emily Rockwell’s sales acumen to Marketing Director Caitlin March’s deep roots in digital marketing and corporate communications.

We applied a small deduction here because we like to reward brands that have at least one dedicated formulation expert (e.g., pharmacist, physician, etc.) on staff, but Populum does recoup some credit for partnering with PhDs that certify their products.

Our Populum Overall Rating

All tallied, Populum earned an overall rating of 82.88/100

Here are some key takeaways to sum up our review:

  • Clean, potent, terpene-rich formulations.
  • High testing and reporting standards.
  • Strong customer service and website experience.
  • Expensive, but subscribers save 20%.

As a somewhat smaller brand, Populum will have ample opportunity to grow their footprint on the CBD industry and expand their product catalog in the coming years, two factors that would recover a lot of points for them in our annual review updates.

Overall, we were most appreciative of the effort this brand invests in maintaining a high level of transparency with their customers, openly sharing real insights into the industry without gimmicks, false claims, or hearsay. 

We recommend Populum CBD products to any customer demanding accountability and transparency with their high-quality CBD products.

Populum Product Reviews

Populum CBD Oil Review

learn more about populum cbd oil tincture


This CBD oil tincture comes in 250mg, 500mg, 1000mg, and 2000mg concentrations (all in 30-mL bottles)—we sampled the 500mg concentration.

According to the lab report included with our order, the 500mg full-spectrum tincture contains:

  • CBD: 22.34mg/mL (670.2mg total)
  • Delta-9 THC: 0.91mg/mL (27.3mg total)
  • CBG: 0.16mg/mL (4.8mg total)
  • CBN: 1.17mg/mL (35.1mg total)
  • CBC: 0.41mg/mL (12.3mg total)

We don’t normally report on individual terpene amounts, as it’s often a long list of negligibly small numbers, but in this case, we have to call out the staggering 26.61mg/mL of Limonene, outweighing even the CBD at 798.3mg total for our bottle.

Overall, Populum seriously over-delivered on CBD and terpene content, and the THC level remained well under the legal limit.


Here are the retail prices for each concentration, complete with the per-milligram breakdown:

  • 250mg: $59.00 ($0.24/mg) one-time purchase, $47.20 ($0.19/mg) for subscribers
  • 500mg: $99.00 ($0.20/mg) one-time purchase, $79.20 ($0.16/mg) for subscribers
  • 1000mg: $179.00 ($0.18/mg) one-time purchase, $143.20 ($0.14/mg) for subscribers
  • 2000mg: $279.00 ($0.14/mg) one-time purchase, $223.20 ($0.11/mg) for subscribers.

As mentioned, these price points are significantly higher than the majority of trusted brands we’ve reviewed, only poking under the $0.12/mg cutoff for their most concentrated option, and only for subscribers.


The darkly tinted tincture bottle and outer box are sufficiently and attractively labeled, and the dropper lid was among the more effective that we’ve used.

All the information we needed (product info, supplement facts, ingredients, warnings, etc.) was there, and thanks to the hefty addition of the COAs, dosage guides, and other tips provided on the enclosed cards, the box and bottle were given a little breathing room.

Overall, excellent packaging and labeling.


Here is the ingredient list for our Populum Full-Spectrum Hemp Oil tincture:

Full-spectrum hemp extract (aerial parts), d-Limonene, grapeseed oil, hempseed oil, virgin coconut oil, orange oil, stevia extract.

As expected, nothing artificial, no refined sugar, and a terpene-rich hemp extract.

Philosophies differ on whether or not supporting botanicals not native to the hemp plant (e.g., turmeric, ashwagandha, etc.) are necessary/helpful for CBD tinctures, but in Populum’s case, we count the orange oil flavoring as the perfect addition because of the CBD-friendly terpene content.


This full-spectrum CBD tincture is surprisingly sweet, and not in an artificial way.

We were expecting the orange flavor to be a little more bitter, considering there was no sugar added anywhere else, but it held its own against the naturally bitter hemp flavor enough to wash it out almost entirely.

If you like oranges and/or dislike the bitter hemp flavor, this is an excellent tincture to try.


We were surprised at how effectively one serving of this tincture (roughly 17mg) was able to promote a sense of calm that lasted most of the day, which usually requires 50mg or more of most CBD extracts.

This is speculative, but it may be the remarkably high terpene content working in tandem with the CBD that raised potency in this way.

Either way, calmness was the greatest benefit we noticed; normally stressful moments throughout the day (babies crying, dropping heavy objects, etc.) were less stressful.

When taking this tincture early in the morning, we also noticed it took less time to “fully wake up” than usual (anyone over 30, you understand).

Perhaps it’s too bold a move to swap the all-important morning coffee out completely for this product, but the tincture provided a helpful boost.

Pros & Cons

Let’s start with the pros:

  • Effective even at lower concentrations (<25mg)
  • Excellent flavor
  • Solid testing standards
  • Clean ingredient list

And now the cons:

  • Expensive
Cold Therapy Hemp Rub

learn more about populum cold therapy hemp rub


This CBD-infused topical comes in a 100mg tube.

Per the enclosed certificate of analysis,

our bottle contains 103.96mg of CBD, and all other cannabinoids are terpenes the lab tested for are reported as negligible (<0.01mg).

Though Populum once again over-delivered on the CBD, we do like to see at least a 1:10 ratio of supporting cannabinoids to CBD, especially for a full-spectrum topical such as this one.


This product retails for $45.00 ($0.45/mg) for first-time buyers, or $36 ($0.36/mg) for subscribers.

We expect CBD topicals, which are generally formulated with a range of soothing botanicals, to be more expensive than tinctures and capsules, but once again, this price point soars above most competitors. 


The packaging was consistent with Populum’s other products, featuring the same smooth, catchy design and minimalistic approach to labeling (that was more than made up for information-wise by the enclosed cards). 

The plastic tube with snap-on lid was durable and easy to use.

Even better, the opening allowing the product through was slightly raised, which seemed to prevent a gooey mess from forming after multiple uses.


Here’s the full ingredient list: Water, isopropyl alcohol, aloe barbadensis leaf extract, propylene glycol, menthol, dimethyl isosorbide, hemp oil extract, carbomer, chamomilla recutita (matricaria) extract, arnica montana flower extract, phenoxyethanol, ethylhexylglycerin, sodium hydroxide.

No need to worry about the less natural-sounding terms like dimethyl isosorbide, phenoxyethanol, and sodium hydroxide, as these gentle preservatives are largely agreed upon to be safe under certain concentrations.

Phenoxyethanol has split the jury to some degree, but again, even objectors have little grounds to dispute the claim that it’s completely safe under concentrations of 1%. 

That said, this topical seems a bit skimpy on the botanicals; we often see upwards of two dozen extracts (e.g., cocos nucifera [coconut] extract, melaleuca alternifolia [tea tree] oil, citrus grandis [grapefruit] extract, etc.) in CBD topicals.

Scent and Texture

As expected, the scent is dominated by menthol, like many over-the-counter analgesics, CBD-infused or otherwise.

Likely aided by the isopropyl alcohol, this topical will only moisten the skin for about twenty seconds, but it isn’t all dried up.

We know this because – holy cow – this thing packs a kick.

The propylene glycol increases the permeability of the skin, ferrying this cool, yet supremely spicy topical deeper into the tissue for truly bone-chilling effectiveness.

We can understand why this would sell well in Arizona especially, because the cooling effect is extreme – more on that below. 


Short of a serious injury, whatever discomfort you’re feeling at the application site, you likely won’t be feeling at all for a solid twenty minutes or more after using this product.

This is definitely the most powerful CBD topical we’ve used in terms of the cooling and tingling sensation. 

All discomfort gave way to these intense, yet tolerable sensations.

While this is no viable strategy for keeping the discomfort at bay on a 24/7 basis (you’d have to buy a bottle every three days), it seems to be a great tool for serious, temporary relief.

Indeed, we found the Cold Therapy Hemp Rub to work really well for post-workout discomfort as well as general aches. 

Pros & Cons

Let’s start with the pros:

  • Powerful cooling and tingling sensations
  • Effective for mild and moderate discomfort
  • Effective at smaller amounts compared to competitors.

And now the cons:

  • Expensive
  • Low supporting cannabinoid/botanical content
Hemp Oil Softgel Capsules

learn more about populum capsules


These capsules are available in 450mg (15mg/capsule) and 750mg (25mg/capsule) concentrations, both of which come in 30-count bottles.

Here’s the cannabinoid breakdown for our 750mg container of CBD capsules, according to the enclosed certificate of analysis:

  • CBD: 26.67mg/capsule (800.1mg total)
  • Delta-9 THC: 0.57mg/capsule (17.1mg total)
  • CBG: 1.93mg/capsule (57.9mg total)
  • CBN: 0.07mg/capsule (2.1mg total)

Overall, this is a strong report, over-delivering on CBD and providing just under a 1:10 ratio of supporting cannabinoids to CBD. 


The 450mg concentration costs $79.00 ($0.18/mg) for one-time buyers or $63.20 ($0.14/mg) for subscribers.

The 750mg concentration costs $109.00 ($0.15/mg) for one-time purchasers and $87.20 ($0.12/mg) for subscribers.

This is the closest that Populum’s pricing model comes to a competitive approach, especially since customers don’t have to purchase more than 1,000mg (or start a subscription) to meet the $0.15/mg mark. 


The durability and design quality of the packaging is consistent with Populum’s other offerings; the tub, lid, seal, and box were all easily workable and informative.

Once again, we were able to handily access the enclosed guides when digging deeper into lab reports and other product details. 


Here is the ingredient list for these Hemp Oil Softgel Capsules: Full-spectrum hemp extract, MCT (coconut oil derived); modified starch; vegetable glycerin; purified water.

The bar is continuously being raised for vegetable-based glycerin and other naturally derived capsule ingredients, a standard that Populum meets without any of the added junk.

The ingredient list looks clean and the minor cannabinoid content is strong.


For many, the main draw of a capsule is that it is flavorless, but that’s not necessarily true. 

As is the case with most capsules, these are slightly sweet on the tongue, and ever-so-slightly bitter upon swallowing, but nowhere near the intensity of the raw hemp flavor.

Sometimes, capsules that dissolve too quickly upon ingestion can leave the user’s breath smelling of the encapsulated product, but there was no evidence of that in this case. 

This is exactly what we expected and hoped for, so there are no issues here.


Like the CBD oil tincture, these Hemp Oil Softgel Capsules also promoted a sense of calm that lasted for several hours.

Our testers showed fewer signs of stress (grinding teeth, eye twitching, etc.) during this period, and it was easier to work for long stretches with shorter breaks. 

There’s a lot of subjectivity involved in gauging exactly how long this effect lasts, but it seems that these softgels were slightly faster to wear off than the tincture.

Again, we attribute this to the superior terpene content of the tincture. 

Overall, this product provided a quick and convenient way to take the edge off for a few hours. 

Pros & Cons

Let’s start with the pros:

  • Strong supporting cannabinoid content
  • Effective at promoting calmness
  • Little to no hemp taste

And now the cons:

  • Slightly less effective than tincture

Cold Therapy Hemp Rub

Recommended Product

Cold Therapy Hemp Rub

Formulated with menthol and tissue penetration enhancers, this topical gets deep into the tissue and starts working within seconds.

We noticed a very powerful cooling and tingling sensation, which completely masked mild to moderate discomfort in the area.

This botanical-infused topical may not tip the scales for cannabinoid content, but it definitely outshines competitors in terms of discomfort relief.

Lavender + CBD Face Oil

Recommended Product

Lavender + CBD Face Oil

One of the most underrated uses of CBD oil (not cream) is directly on the skin, which is one reason why we love this Lavender + CBD Face Oil.

This product is completely free of harsh surfactants and parabens, and just like all other Populum products, it’s triple-tasted for cannabinoid content and safety.

The positive reviews touting this oil’s ability to support healthy skin continue to pour in.

Zen Pets Hemp Oil

Recommended Product

Zen Pets Calming Hemp Oil

The key defining point of Populum’s commitment to pets is the fact they use human-grade CBD in this tincture.

Zen Pets Hemp Oil comes in 100mg or 250mg concentrations, and both have been optimized to address common forms of discomfort and stress among dogs.

As always, customers will have access to lab reports with their purchase for peace of mind.

All Populum Products 

The Populum crew pride themselves on steering clear of the gimmicks and advocating directly for their customers, which is why they only develop hemp oil products that have been proven effective throughout the CBD industry.

That said, they’re not afraid to venture into less common formats if the support and evidence is there. 

Currently, they offer the following CBD product types:

  • Oils
  • Topicals
  • Capsules/Softgels

Embedded within a couple of these categories are several pet CBD products, and Populum also offers a few miscellaneous products (tote bags, candles, etc.)

Let’s start with the main attraction: CBD oil.

CBD Oil 

Populum offers a range of full-spectrum hemp CBD oil products in various concentrations and two flavors (their standard orange or unflavored).

Taking into account the entire collection of CBD oils, d-Limonene, CBG, and CBN were among the most abundant supporting cannabinoids and terpenes.

Following is the complete list of Populum’s full-spectrum CBD oils.

Best Use: For consistent, systemic effects that you’re okay waiting a little bit for (smoked/vaporized is much faster), CBD oils tinctures offer a convenient way to get your daily CBD in.

Full-Spectrum Hemp CBD Oil

Full-Spectrum Hemp CBD Oil


250mg: 8mg/mL

500mg: 17mg/mL

1000mg: 33mg/mL

2000mg: 66mg/mL


250mg: $59.00 ($0.24/mg)

500mg: $99.00 ($0.20/mg)

1000mg: $179.00 ($0.18/mg)

2000mg: $279.00 ($0.14/mg)



All concentrations: Full-spectrum hemp extract (aerial parts), grapeseed oil, hempseed oil, virgin coconut oil, orange oil, stevia extract.

Unflavored Full-Spectrum CBD Oil

Unflavored Full-Spectrum CBD Oil


500mg: 16mg/mL


$89.00 ($0.18/mg)


Full-spectrum hemp extract (aerial parts), grapeseed oil, hempseed oil.

Zen Pets Calming Hemp Oil

Zen Pets Calming Hemp Oil


100mg: 3.3mg/mL

250mg: 8mg/mL



100mg: $32.00 ($0.32/mg)

250mg: $54.00 ($0.22/mg)


All: Full-spectrum hemp extract (aerial parts), grapeseed oil, hempseed oil, coconut oil.

CBD Topicals

Populum CEO Gunhee Park shared with us that CBD topicals – already a mainstay of the Populum product catalog – are a key area they wish to explore more of in the near future. 

Currently, Populum offers a Cold Therapy Hemp Rub (the one we personally sampled) as well as their Lavender-infused CBD face oil. 

Here’s a closer look at Populum’s well-reviewed CBD topicals.

Best Use: CBD topicals may be harder to gauge dosage-wise, but they more than make up for it with their ability to deeply penetrate targeted tissues throughout the body. 

Cold Therapy Hemp Rub

Cold Therapy Hemp Rub


100mg: 3.3mg/mL


$45.00 ($0.45/mg)


Water, isopropyl alcohol, aloe barbadensis leaf extract, propylene glycol, menthol, dimethyl isosorbide, hemp oil extract, carbomer, chamomilla recutita (matricaria) extract, arnica montana flower extract, phenoxyethanol, ethylhexylglycerin, sodium hydroxide.

Lavender + CBD Face Oil

Lavender + CBD Face Oil


250mg: 8mg/mL


$79.00 ($0.32/mg)


Grapeseed oil, hempseed oil, lavender oil, full-spectrum hemp extract

Hemp Oil Capsules/Softgels

Customers of Populum can choose between two concentrations of Hemp Oil Softgel Capsules, which are loaded with cannabinoid-rich, full-spectrum hemp extracts.

All Populum capsules are vegan-friendly and non-GMO, and they contain CBN and CBG in addition to CBD.

Best Use: Capsules provide a reliable dose with virtually no flavor and a more familiar route for newcomers to CBD.

Full-Spectrum Hemp CBD Capsules

Full-Spectrum Hemp CBD Capsules


450mg: 15mg/capsule

750mg: 25mg/capsule


450mg: $79.00 ($0.18/mg)

750mg: $109.00 ($0.15/mg)


All: Hemp extract (full-spectrum), MCT (coconut oil derived); modified starch; vegetable glycerin; purified water.


Populum is delivering on the big-ticket items they’re promising, like advocating for/educating consumers about CBD, creating high-quality CBD products, and maintaining industry-leading testing and accountability standards.

Their formulations are clean and terpene-rich, and though they’re pricier, every customer has access to both the product and the assurance of lab reports in hand.

We recommend this brand to anyone looking for a simple, honest, and effective approach to CBD.

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